Thursday, January 3, 2013

Esthetics: MLM Skin Care Companies-Competition or Not?

 There are several companies on the rise, advertising heavily on the Internet classifieds for skin care reps to sell their extraordinary products, and the best part is to sell these products THERE IS NO NEED FOR AN ESTHETICIAN'S LICENSE. Yes, you read these words correctly--you can sell these high priced skin care products simply by buying an independent business system. At this point, you will get access to all the business items and training you need to successfully run your own skin care business.

You can literally buy your way into the esthetics field, or can you? Sure, anyone can buy into these multi-level marketing companies and instantly become a skin care rep, but I am not sure how legitimate these skin care reps are. What do they really know about the health of their customers skin? What do they know about ingredients? What do they know about safety and sanitation?
Can quickie training suffice for years of education and experience held by most estheticians? Probably not.

There is no competition, professional estheticians possess a license for a reason, their educational and professional abilities foster a safe and truly effective skin care experience for customers. Estheticians are real life practitioners who examine, touch and analyze a client's skin before determining what skin products are necessary to treat ailments, while these MLM skin care reps can sell products virtually without ever seeing or touching the client's skin.

 Most estheticians are in this business to heal and improve clients' skin, and in their professional role they take an ethical standing to only sell and promote products that truly improve the health of their clients' skin. Unfortunately, many of these MLM skin care companies care more about exploding sales than they do about their potential customers' skin care needs. Sell, sell, and sell some more so your skin care TEAM can win another sales prize.

Today's customers have zillions of products to choose from, and some will choose their products from the MLM skin care companies, but I am not sure these customers will find the results optimal in the long run. Estheticians, don't worry too much about these companies, I don't think they stand a chance in the long haul.

No comments:

Post a Comment