Thursday, March 22, 2012

Coupon Esthetics

    If your employer uses the new almighty coupon trend that is exploding all over the U.S. right now--your bottom line is going to be greatly affected.Depending on the coupon, you could end up doing a treatment for peanuts. Sure, your employer will tell you that it will bring in repeat business but that is not necessarily always the case. Many times there are these coupon junkies that search and search for the area coupons and they shop salons based on those rock bottom coupons. Kayla, an esthetician I interviewed recently said,
"I work for $12.00 on these coupon clients, and they never return. It is not worth it."
Kayla is not alone. Many estheticians have reported that these rock bottom coupons are great to get business in the door, but converting them to loyal customers is another thing!

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