Wednesday, March 21, 2012

Top 3 Reasons Why Esthetics Clients Don't Return

     
(1) Esthetician Runs Late-Manage your time wisely. Clients do not appreciate wasting their time. While you might not think it is a big deal to make them wait a few minutes, it is. They can go down the street to another esthetician who manages their time well and can see clients promptly. Clients are busy. They don't want to wait around for you. If you make them wait for more than 15 mins. they will most likely walk out and make an appointment with an esthetician who can manage her time better.


(2) Esthetician Rushes Service-Do not rush the service. Slow down. Let your client enjoy the service. If you ran late, you need to give that client the entire treatment time. Do not shave off 10 mins. because you ran 10 mins. behind. Clients are not stupid. Most esthetics clients are professional, hard working and most have had facials before they plopped down in your facial bed. They are going to know if you are short changing them on their service. Don't do it!

(3) Service Lacks Pampering- Go the extra mile for each and every client. Your touch should be soft and relaxing. They should have your undivided attention for the entire service. Do not leave them while the mask is drying (unless absolutely necessary). Use that time to pamper them with foot reflexology, hand & arm massage and/or scalp massage (depending on your state laws). Many estheticians think that they can use that 10-15 mins. drying time to do administrative tasks, but the client is paying good money to be pampered for an hour. You are in the field of pampering so pamper your client for the entire time they have paid for...don't short change them or they will find another esthetician who will give them their money's worth.



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