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| Solo Practice Esthetics: Best Ways to Book Appointments |
How do you book client appointments when you are in a solo practice? You want to demonstrate professionalism before you even meet your first client, but how do you do that when you can't afford a receptionist? There are a couple options in your quest to book appointments successfully and professionally. You can choose to rent a booth from a spa that includes live receptionist in your booth rent, and/or you can pick from a vast array of online booking systems.
One of my favorites is www.schedulicity.com, it is easy to use and customers can book online appointments via your website. You enter the times you are available and they choose the day and time that works for them, and then the site e-mails you. Very simple. There are tons of choices out there from Millenium Software to Daily Scheduling. All with varying price ranges, with basic packages starting out at $19.99 a month all the way into the hundreds. In this digital age, it is almost imperative that you offer online booking. Not many people want to call and schedule appointments these days. However, for your older crowd you should have a telephone line available for them to call. Remember, you need to have a professional voicemail on your phone if you want to keep customers.
Another great way to schedule appointments once you have established clients is through your company Facebook page, meaning you establish a Facebook page just for your business " Timeless Beauty Salon & Spa" and you only use this page to network. This is a great way to promote your specials to customers, and another benefit is their friends will most likely see your ads too. Your customers can message you when they are ready to make their appointments, and better yet your cyber-self will encourage them to book with your tips and informational section. Daily tips, seasonal skin care, and skin care product reviews etc. surely help you get clients buzzing about your business.
http://www.facebook.com/#!/grace.riley.5
Grace Riley author of JumpStart Your Esthetics Career: A Guide For Newly Licensed Estheticians
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