Wednesday, July 4, 2012

Projecting a Professional Look: 3 Types of Estheticians

Professional Minimalist

One of the biggest complaints I hear spa employers complain about is the lack of professionalism, and while that encompasses many things, one of the biggest complaints is the unprofessional look of many estheticians. When you are in the beauty industry you need to look your best, whether that be with make-up or without. I have come up with three esthetician looks:

(1) Rock & Roll-uses their face as a creative canvas--this is still professional with an eccentric flare--perfect, nothing wrong with it at all (unless you work in a super conservative environment).
(2) Minimalist-uses little to no make-up, but still looks well kept and clean.This is another great professional look.
(3) Unkept Mess-must not look in the mirror before meeting with first client. Hair is frazzled and/or pulled back in an unkept bun, make-up is either non-existent and their skin NEEDS make-up, and uniform is not well kept. Too much perfume, smoking residue, etc.

Minimalist-Clean & Polished
Rock & Roll Esthetician-Funky and still professional
Let's strive for the Rock & Roll or Minimalist look and steer clear of the Unkept Mess! Remember, none of us are perfect, we all have bad hair and skin days, but it is the esthetician who cares and tries to keep herself (or himself) well groomed that makes a professional statement to both employers and their clients. You are selling HEALTH primarily and BEAUTY secondly so you need to appear to be healthy. Be a good role model to your clients. 



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