What skin care products work best for men? Men can benefit from using skin care products that women use, and while there is no gender restriction on products most men feel more comfortable with masculine quality packaging. In addition, they are less keen on fruity scents and multi-step processes. Sell EASY and you might get your male clients (or the man in your life) to jump on board the skin care train. Two products that I like for men are Dermalogica's "Daily Clean Scrub" and Dr. Brandt's "Pores No More Cleanser."
Both of these products serve a dual one-step process, one is a professional skin care line used by estheticians (Dermalogica) and the other one (Dr. Brandt) can be bought by anyone. The "Daily Clean Scrub" is soothing, refreshing and it cleanses while gently exfoliating...this is ideal before shaving. It is designed as a pre-shave product. The packaging is simple with a white background color and red letters, and the scent is mild and non-offensive to the most sensitive clients. This product retails for $25.00 and pros can buy it at reduced prices (call Dermalogica to establish an account).
"Pores No More" is better for the oily types, and/or the oily areas. This is a perfect blend of cleanser and mild exfoliant to unclog oily and blackhead prone areas like the nose. and the packaging is simple with a light grey background and black lettering. The scent is mild and easily tolerated. This product retails for $35.00 and as far as I am aware there is no pro discount.
Grace Riley author of JumpStart Your Esthetics Career: A Guide For Newly Licensed Estheticians
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