Many businesses use a newsletter to help drum up business, but you can use a newsletter while you are in school to start educating acquaintances. How will this help you when you don't have your license yet? Believe in the power of your education, when you learn new tips or exciting things in esthetics school pass it along. You can create a short and sweet newsletter on Publisher, it can be printed and mailed to friends, or you simply can use the Internet to send it out (make sure you include a disclaimer asking if they want to opt out from receiving your info.).
Why would anyone want a newsletter from an esthetics student? The better question is why wouldn't they want that information? Do you know of many estheticians that take the time to send out monthly newsletters with tips and information to help these people keep their skin young and fresh? There are probably some, but what about reaching the potential clients who have never seen an esthetician before? Is it possible that your newsletter full of tips and information might create a sense of trust with you, and a willingness to try a trip to you when you graduate?
You can choose to sit back and let the business come to you after you graduate, but one of the best times to start building your book of business is while you are in school. In many cases, people don't know that they want or need an esthetician, in fact, they don't know that estheticians can be helpful to their skin. Many think it is for the upper crust of society looking to be pampered, but people have skin issues that they don't know how to fix, and your newsletter might trigger their inner need to resolve those skin issues, and you will have a future client on your hands. Plan ahead, work at networking while you are in school and you might find the transition from esthetics school to esthetician a much easier feat.
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