Some students go into esthetics knowing that they want to work for a high end cosmetic surgeon's office, using anything but organic products. Then there are other students who would like to work for a wholesome, earthy type of spa. Our focus today is on the second group of students, the organis as I like to call them, those that want to be in touch with mother nature.
If you want to open up your own organic business consider using products that evoke customers to think organically. Farmaesthetics has a line of organic products, I have only used a couple things from them so far, but they are definitely back to nature. The name itself conjures up images of rolling hills, fresh produce, and nature. If you want to sell yourself as an organic spa consider using products like this one that use natural words in their names and/packaging.
Another organic line, Eminence, is one of my all time favorites...I have used this line extensively. While Eminence's name doesn't evoke all natural feelings from me, the product line names such as the Chocolate Mousse Mask, the Pear Mircodermabrasion, and the Coconut Milk Cleanser all get my senses moving and my mind envisioning the natural ingredients.
If you want to booth rent or even open your own organic salon you have to start with a product line that is going to touch your customers organic senses. It also has to be something you love because you have to be passionate about the product line to get your customers excited about it.
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